Typical Women Drivers Campaign for Bristol Street Motors

Get Carter Media Services were contracted to Produce a series of 30 sec commercials for BSM featuring a number of women drivers in different roles.

The phrase ‘Typical Woman Driver’ is used to degrade women and enforce a stereotype, so we decided to turn it on its head by showing a series of ‘typical woman drivers’. From paramedics to tank drivers, from quarry vehicle operatives to a woman who has spent much of her working life driving fire & rescue appliances. an attempt to rid us demsystifying the stereotypical